THE ALDER

The Brief

To explore a boutique hotel concept that balances an eclectic, characterful bar with dark, atmospheric bedroom interiors.

What We Created

A collection of CGI visuals and vignettes showcasing the bar, lounge, bedroom and shower spaces. Rich materials, expressive details and considered lighting create a contrast between the bar’s distinctive personality and the quieter, more intimate guest rooms.

The Outcome

A cohesive visual concept that captures the hotel’s contrasting moods, helping communicate the character of each space and bring the design to life beyond the floorplan.